Who hasn’t bought into this sort of hype when they first went into internet marketing? Get rich without any effort, follow the yellow brick road, retire to a millionaire lifestyle without breaking sweat.

“To live of earnings from investments is one thing. But to make a consistent living while working very little is another. Few exemplify this better than Markus Frind, the founder of PlentyofFish.com, one the world’s biggest dating websites.

Frind reckons he spends around 10 minutes a day working, to make £3 million a year from his service.”

Reported in the Evening Standard on the 19th of October 2009.

Here is what Markis Frind said in his blog post “How I started A Dating Empire” (2006):

“My short description leaves a lot out, but basically I spent every waking minute when I wasn’t at my day job reading, studying, and learning. I picked out “enemies” and did everything I could to defeat them which meant being bigger than them. I refused to accept defeat of any kind, and I constantly forced myself to test new things. I never tried to perfect anything it didn’t matter if things didn’t work 100% as long as it was good enough I would move onto the next thing. In 2003 the dating market was growing 80% a year unlike the -10% in 2006 so growth was a LOT easier. When 2004 rolled around and word of mouth REALLY kicked in and as they say the rest is history.

“I look back now at how ill prepared I was, I didn’t know anything about SEO, Advertising, community and I didn’t even know what Venture Capital was. Just goes to show you anyone can do anything.”

Tempted to give it a go? Download your free report on how to start an Internet Marketing business here.