Archive for the ‘Business Advice’ Category

“How to Run an Online Business”

Wednesday, May 12th, 2010

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“The 7 Keys To Realise Your Dreams That Neither Napoleon Hill Nor ‘The Secret’ Revealed”

Tuesday, December 29th, 2009

Haven’t we heard it all before? “Realise Your Dreams!” – “Fulfil Your Potential” – “Get What You Want!” Starting with Napoleon Hill right up to “The Secret” and beyond, Self-Help books, records, tapes, CDs, DVDs, MP3s, MP4s, charts, cards and whatever media format you can think of have flooded our lives. With what result, though? Hands up all those who actually thought themselves rich!

“Think And Grow Rich” goes a long way towards dispelling the myths about success, wealth creation and achieving your dreams and goals. The problem with Mr Hill is that he wasn’t a practitioner of the art, or science, if you wish, that he propagated. He only reportered on it and stopped frustratingly short of revealing the final step all aspiring practitioners have to take. He told us what to do but not how to do it effectively. The same holds for most of his successors.

He’s on the right track but, sadly, he, too, told us only what it was but not how we, habitual left-brainers, who don’t even know what “Right Brain” means, would activate our Right Brain in order to get started down this route today.

As we’re all online, let’s talk computers. What we need to know to get this ‘Right Brain’ thing is how to crack the code, or algorithm, of success. What is the key to that will help us decipher, decrypt, unlock this secret?

Rather than just say “Think Right Brain,” let’s break the problem down into manageable bits. What precisely do really successful men and women do not only to be successful but to stay successful after they reached their goal?

  • How did they crack the code that propelled them to success?
  • What programs, if any, are they running, day in, day out to stay on track?
  • What are the data that they have to feed into the algorithm to obtain the results they want?
  • How do they generate the output that allows them to achieve their results?
  • Is this the same for everyone, or does it vary from one person to another? If it varies, how can it be adapted to be of use to you and me?
  • Is there a secret, a master key that will unlock the gate to the hall of champions for us? How do we activate this master key?
  • Finally, what we’d really like is a detailed guide with plenty of examples taking us by the hand and guiding us step by step and, of course, at an affordable price.

Wishful thinking? The search for the holy grail of success? Quite on the contrary.

The answers to these questions give us the 7 keys to realise our dreams that neither Napoleon Hill nor ‘The Secret’ revealed. And these answers are here: The Eureka! Enigma by Ron G Holland is the guide that takes us beyond the point where all others stopped short.

The Eureka! Enigma

The Eureka! Enigma

The Eureka! Enigma has been 30 years in the making. It builds on Ron’s first two books, Talk & Grow Rich – How to Create Wealth Without Capital and Turbo Success.” What’s more, Ron writes as a practitioner, not a reporter. He uses these keys daily to help himself, his friends, colleagues and clients to unlock the passage to achieve goals and dreams.

In the The Eureka! Enigma Ron shows us how to activate our Right Brain, how to visualise, and why others have fallen short of their promises. It is a powerful user manual helping us to unlock parts of our brain others simply don’t reach. I must attach one warning, though. It is a USER manual, and that means you must USE it. It is not enough just to read this book. You must do what it tells you to do. Only action will achieve results.

You may well be sceptical. I was, too. Like me, you probably read lots of books full of promises and regrettably short of producing results. You probably would like to check it out first. Here is what I did: I took his earlier book, Talk & Grow Rich - How to Create Wealth Without Capital,” for a free test drive (you can download it in MP3 or pdf format here). After that, I couldn’t wait to get my hands on The Eureka! Enigma.” I hope that like me you’ll invest in his latest, state-of-the-art book in the knowledge that you’re doing the best you can for yourself.

Talk & Grow Rich

Talk & Grow Rich

“MasterMind Groups – The Fundamental Principles of Success and Achievement”

Monday, June 1st, 2009

Why are some people successful and others struggle without ever finding the reward they deserve? The key answer is Support. Whatever the field of human endeavour, successful people don’t go it alone. They have support teams, and that means not just staff ministering to their needs. It means, above all, a team of peers and mentors who bring their knowledge and expertise to the table. These teams are called MasterMind Groups.

Let’s cut to the chase:

  • All successful people have MasterMind support surrounding them.
  • All of them use this support massively and deliberately.

In a newly published article, I provide a bullet-point summary of the concept of MasterMind Group as developed by Napoleon Hill and subsequently expanded by various other contributors. In the article, you’ll find concise answers to these questions:

  • What is MasterMinding?
  • What is the Objective of a MasterMind Group?
  • What is the Value of a MasterMind Group?
  • What are the Benefits of MasterMind Groups?
  • Why Don’t More People Use MasterMind Groups?
  • Why Do Mastermind Groups Succeed? 
  • What are the Critical Success Factors for a Mastermind Group?
  • Do You Belong in a MasterMind Group? 
  • How to Run a MasterMind Group 

In case you’re wondering why I use “MasterMind” rather than “Mastermind,” here is the answer: I use “MasterMind” to distinguish it from the popular quiz game where people know all sorts of obscure things about often weird and wonderful subjects. “MasterMinding” is a route to success and achievement not to the retention of frequently useless facts.

To be specific, MasterMinding is a strategy and skill for:

  • Reaching Your Goals
  • Achieving Success
  • Finding Solutions/Remedies
  • Massive Innovation
  • Optimisation of Business or Any Other Enterprise.

Use my summary as a brief introduction and checklist. You’ll find a resource box at the end of the article if you want to pursue this further. You can also download the article as a pdf file.

Click here to read the article. Best of luck on your way to success.

10 Steps to Google Heaven

Thursday, May 21st, 2009

Every website owner wants to appear on the front page of Google, so here’s a handy ten step guide to achieving Listing Nirvana:

1) Be Owner of your Domain - none of this freebie rubbish. …

2) Redirection? Indirection - not only do redirects and splash pages annoy your visitors, but they annoy the search engines too. …

3) Text, Text, Text. Yes, your fully Flashed up site, or your fantastic front page graphic looks great. Really great. Just a shame no-one is going to see it, don’t you think? …

4) Great navigation - …

Read the full article by Nikki Pilkington on how to get to Google page 1 here.

Online Fax –Why, How And How Much?

Wednesday, April 29th, 2009

Online businesses can automate pretty much everything. At times, though, it can be worth enhancing your customer service offer by adding a manual component. Depending on your niche, merchandise or delivery options you may want to give your clients the opportunity to order by fax. In my previous post, I wrote about MOTO – mail order / telephone order. Add fax order to it. 

Of course, a prerequisite for extending your service to fax ordering, you have to be able to receive faxes. There wouldn’t be any point in offering this service, otherwise, I guess. Business start-ups may baulk at the cost involved when you don’t evn know what return to expect.

There is nothing to worry about. Like anything else, you can automate and digitise everything. There is no need for a separate telephone line or a fax terminal. Quite a number of services offer a facility to receive and send faxes vial email. Some of these services are even free. But free may not be suitable for your business. I’ll get back to this in a moment.

Sending Faxes Online

When you offer to receive your clients’ orders by fax you don’t necessarily have to send a fax in reply. But if you wanted to, there is no need for a separate fax terminal.

One solution is your word processor. Word processing programmes offer Fax as a printer option. Just plug your desktop or laptop into your telephone line, select fax as your printer and print. That’s all. If you can’t get to a telephone line, you need a service that helps you send your fax via email.

You can receive faxes in the same way: The totally free solution is via the integrated fax terminal in your PC’s or laptop’s operating system. But that would occupy your telephone line unnecessarily and tie you to your office.

Receiving Faxes Online

It’s much easier to use one of the many fax service providers. Sign up, choose a fax number, and the rest is done by the service provider. You receive the fax by email wherever you are. The only drawback is that the fax doesn’t arrive immediately. You have to wait for it to arrive by email before you can read it.

Service rates vary quite a bit. Efax.com is the biggest and at the same time the cheapest and most expensive service provider. It’s the cheapest for you because you can get a free fax number from them. Typically, they allocate a premium rate number – a 0870 number in the UK – which means the person who sends the fax pays more than the standard call charge. The service is useful to you if you want to be able to receive the occasional fax but it isn’t suitable for business. Would you like to pay a premium for placing an order? The free fax number also limits the number of inbound faxes per month to about 20 or so as well as the number of pages per fax. A 50 page fax will cancel your fax number pretty much instantly.

Efax.com forward your faxes in a proprietary format. To read them you have to download and install a small (300KB) program on your computer. Fax quality is excellent.

Their Efax Plus service allows you to receive 130 inbound faxes per month for £7.50 (in the UK) and also send 30 faxes by email yourself. Although this doesn’t sound like much, compared to the competition it is actually quite expensive.

Myfax.com charge $10 or £5 per month for 200 inbound and 100 outbound faxes. In addition, they offer the option of a toll-free (US) or freephone (UK) number at no extra charge. This is certainly extremely attractive as you can offer your clients a free fax ordering service that costs you next to nothing.

While efax.com and myfax.com are international service providers, Soho66.co.uk is based in the UK. For £2 (plus VAT) per month your clients can send as many orders by fax as they wish. You receive your faxes as pdf attachments by email via your local fax number. You can even choose your fax number yourself. There are no further charges for incoming faxes. Outgoing faxes – also sent as attachments to your email – are charged at 10.5p per page. Set up is fast. They claim 15 minutes. This service was the cheapest way I found that can help you offer clients the option to order by fax while preserving your perfect professional image.

Claim your Free Instant Access to the 5-part report “7 Recession Busting Reasons Why The Internet Is Your Fastest And Easiest Way To Financial Freedom Now” when you visit http://tinyurl.com/c8eztz

Get Your MOTO Working – Adding Offline To Online Payment Facilities

Friday, April 24th, 2009

Some Internet businesses may want to widen their appeal by offering offline payment options to their customers. This is less important for those who deliver digital products online but it can make a difference for more traditional types of merchandise or delivery.

What you want to add is known in the financial services world as MOTO – a Mail Order / Telephone Order facility. You may want to give your customers the opportunity to print out an order form and mail or fax it to you or give you their details by telephone. To be able to take their money offline you need a “virtual terminal,” a facility made available by your service provider where you enter your customer’s payment and address details online to have their money transferred from their credit card to your merchant account.

You’ll find that not all merchant service providers offer this facility. For instance, Nochex and Google Checkout don’t do it while Paypal offers it. So does Worldpay, at a hefty price. But once you ask your favourite search engine to look for “virtual terminal” you’ll soon find Worldpay resellers offering WorldAccess. It’s the same service but at a much reduced price. It won’t take you long to find all you require – by the time I had arrived at page 5 on Google I had all the information I needed.

You have to carry out the same checks for MOTO as for online payment facilities:

  1. Set-up costs for opening the service
  2. Monthly fees
  3. Commission per transaction (usually somewhere between 2% and 4.5%) plus a fixed transaction fee (in the UK generally 20p)
  4. Remittance charges (which can vary a lot)
  5. Remittance period (the delay between money into your merchant account and transfer to your bank account)
  6. Percentage of funds retained in your merchant account to allow for refunds.

Beware of a couple of pitfalls. Some providers offer a very cheap virtual terminal service. The catch here is usually that you have to have your own merchant ID and merchant account before you can use their service. Being able to take money online via financial intermediaries such as Paypal does not count because with Paypal you are using Paypal’s Merchant ID, not your own.

A particular killer can be remittance charges. You need to look carefully at both, the charges and the turnover you expect your business to generate offline. When I started offering an offline payment option to my customers, I found a service provider offering daily remittance seven days in arrears. This sounded fantastic especially as others transfer your money fortnightly or monthly with four weeks delay. But when I looked at their remittance charges, £15 ($23) a pop, their great service started to lose its attraction at Warp Speed. The main reason was that I didn’t expect huge offline turnover. An additional £15 ($23) cost for each transfer simply wasn’t worth it.

In the end, I went with the provider whom I had originally classified as expensive. Here is why:

  1. They charge a monthly fee but without tying you to an annual contract. This would allow me to stop the service at a moment’s notice should the offline payment option not generate enough revenue.
  2. They have a sliding commission structure for their virtual terminal service depending on turnover.
    The scale starts at 4.4%, which is very high compared to some of the competition. The charges then reduce in stages to 1.9% (or even 1.4% for monthly turnover in excess of £55,000). This is very competitive. They also offer the option to switch to their more advantageous merchant rates.
    By contrast, other providers have a fixed rate of between 3.5% and 2% that are tied to annual contracts.
  3. Finally, the one I went for didn’t charge any set-up fees.

Given that I was already familiar with their service as a customer, my initial assessment as ‘expensive’ turned after investigation of the competition into ‘most suitable package for my purposes.’

Claim your Free Instant Access to the 5-part report “7 Recession Busting Reasons Why The Internet Is Your Fastest And Easiest Way To Financial Freedom Now” when you visit http://tinyurl.com/c8eztz

6 Pointers To Help Your Internet Business Choose The Right Merchant Service

Wednesday, April 22nd, 2009

You’re setting up to run an Internet based business and obviously need to find a way to take money online. There are a large number of service providers who will allow Internet based businesses to do that. How do you choose between them?

First, there are your local and national banks that provide Merchant Services to businesses. This is generally a costly solution with set-up fees, recurring charges, and lots of hoops to jump through. For many Internet start-ups, these initial costs can be a bit prohibitive, as they have no idea at that stage what turnover they can realistically expect.

If for whatever reason you are unable to obtain the service you need at a reasonable rate from your bank, it isn’t the end of the world. On the contrary, Paypal, Google Checkout, Nochex, Worldpay are probably the best known alternatives, but there are a host of others. Your favourite search engine will have plenty of answers for you.

Once you start checking out their offers and terms and conditions, here is what you have to look out for:

  1. Set-up costs for opening the service:
    Some service providers don’t charge, others can charge up to £200 ($300) or even more.
  2. Monthly fees:
    These can range from no fees to £20 ($30) a month.
  3. Commission per transaction:
    They are usually somewhere between 2% and 4.5% plus a fixed transaction fee (in the UK generally 20p)
  4. Remittance charges:
    They can vary a lot from less that $1 to $23 per transfer. These charges can be a killer, especially if the service offers frequent or even daily transfers; make sure you do your sums very carefully.
  5. Remittance period:
    This is the delay from the time the money is paid into your merchant account to the time it is transferred to your bank account. Make sure that you are comfortable with the remittance period offered. There is generally some margin for negotiation.
  6. Percentage of funds retained:
    Most service providers will insist that you retain sufficient funds in your merchant account to allow for refunds. These are approximately 5% of the total funds taken, which can be held for up to 6 months.

There is no universal rule or best solution that fits all. You need to take a good look at your business, expected turnover, payment conditions and refund rules, and then choose what is best for your business. The best package for you may not always be the one that at first sight appears as the cheapest solution available on the market. Investigate all the pointers to avoid paying over the odds.

To claim your Free Instant Access to the 5-part report “7 Recession Busting Reasons Why The Internet Is Your Fastest And Easiest Way To Financial Freedom Now”  visit http://tinyurl.com/c8eztz