Online businesses can automate pretty much everything. At times, though, it can be worth enhancing your customer service offer by adding a manual component. Depending on your niche, merchandise or delivery options you may want to give your clients the opportunity to order by fax. In my previous post, I wrote about MOTO – mail order / telephone order. Add fax order to it.
Of course, a prerequisite for extending your service to fax ordering, you have to be able to receive faxes. There wouldn’t be any point in offering this service, otherwise, I guess. Business start-ups may baulk at the cost involved when you don’t evn know what return to expect.
There is nothing to worry about. Like anything else, you can automate and digitise everything. There is no need for a separate telephone line or a fax terminal. Quite a number of services offer a facility to receive and send faxes vial email. Some of these services are even free. But free may not be suitable for your business. I’ll get back to this in a moment.
Sending Faxes Online
When you offer to receive your clients’ orders by fax you don’t necessarily have to send a fax in reply. But if you wanted to, there is no need for a separate fax terminal.
One solution is your word processor. Word processing programmes offer Fax as a printer option. Just plug your desktop or laptop into your telephone line, select fax as your printer and print. That’s all. If you can’t get to a telephone line, you need a service that helps you send your fax via email.
You can receive faxes in the same way: The totally free solution is via the integrated fax terminal in your PC’s or laptop’s operating system. But that would occupy your telephone line unnecessarily and tie you to your office.
Receiving Faxes Online
It’s much easier to use one of the many fax service providers. Sign up, choose a fax number, and the rest is done by the service provider. You receive the fax by email wherever you are. The only drawback is that the fax doesn’t arrive immediately. You have to wait for it to arrive by email before you can read it.
Service rates vary quite a bit. Efax.com is the biggest and at the same time the cheapest and most expensive service provider. It’s the cheapest for you because you can get a free fax number from them. Typically, they allocate a premium rate number – a 0870 number in the UK – which means the person who sends the fax pays more than the standard call charge. The service is useful to you if you want to be able to receive the occasional fax but it isn’t suitable for business. Would you like to pay a premium for placing an order? The free fax number also limits the number of inbound faxes per month to about 20 or so as well as the number of pages per fax. A 50 page fax will cancel your fax number pretty much instantly.
Efax.com forward your faxes in a proprietary format. To read them you have to download and install a small (300KB) program on your computer. Fax quality is excellent.
Their Efax Plus service allows you to receive 130 inbound faxes per month for £7.50 (in the UK) and also send 30 faxes by email yourself. Although this doesn’t sound like much, compared to the competition it is actually quite expensive.
Myfax.com charge $10 or £5 per month for 200 inbound and 100 outbound faxes. In addition, they offer the option of a toll-free (US) or freephone (UK) number at no extra charge. This is certainly extremely attractive as you can offer your clients a free fax ordering service that costs you next to nothing.
While efax.com and myfax.com are international service providers, Soho66.co.uk is based in the UK. For £2 (plus VAT) per month your clients can send as many orders by fax as they wish. You receive your faxes as pdf attachments by email via your local fax number. You can even choose your fax number yourself. There are no further charges for incoming faxes. Outgoing faxes – also sent as attachments to your email – are charged at 10.5p per page. Set up is fast. They claim 15 minutes. This service was the cheapest way I found that can help you offer clients the option to order by fax while preserving your perfect professional image.
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